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(If ads from Gadis Online or Cosmo Girl Online.5Active use of web for promotion by brands; Seamless integration between brands and web teamLack of time and priority for web among brand managers cause little or no updates, minimal use of the web for promo efforts, and a very limited budget for online promotion if there is one.XInstead of brand managers having to keep track of their websites to come up with new promo ideas on their own, we can be the one who approach them with ideas and submit proposals for what types of online promotions we can use for their brands and/or products. Create a set of schedule for contents that need regular updates, such as Newsroom, New Products, and new promos. Define who is responsible for updating which content, who is the content owner (PR or Mktg), and how often updates are needed.6Fast response time. Many use mirror servers based on locations to improve speed and reliability.Server too slow, sometimes resulting in page timed-out Pages are often too heavy with unnecessary animations.XFind a solution for the slow server issue. Cut unnecessary splash pages and large animations on corporate and brand websites. Homepages should contain a space that can be updated regularly with new promotion, new product or events (example: Revlon.com, Maybelline.com).7Corporate website must project a positive image of the company. Visitors might be international or business prospects.Related to item #1 above, the corporate website (marthatilaar.com) is cluttered, navigation is confusing, and some things don’t work properly.XTotal revamping of the corporate site, both in design and information architecture. Tie-in products with beauty tips/articles or products as beauty solutions (can be made interactive)8Due to media exposure on Sari Ayu’s sponsored events and high awareness of the brand, even among those who are not Sari Ayu users, it’s important to project the right image.Currently the design is too limiting (product-specific) and navigation can be improved.XPresent viewer with useful information right away. Homepage should contain a space that can be updated regularly with new promotion, new product or events. Design and navigation on sub-pages must be consistent with homepage, and not product-specific.9Use website to build an online community to support brand image.Already tried with Belia (used to have about 8,000 members in 1999-2000, but members dropped drastically over the years)XConcept: Total beauty experience. “We provide the know-how of inner & outer beauty” Maybe develop a portal site for teenage girls